Brand Identity Design Case Study

Kelvin Rooms is a sustainable and ethical lifestyle boutique and workshop based in the heart of the west end of Glasgow, it is home to Kelvin Apothecary and Otherness & Sisters.

Their mission is to promote a more conscious, ethical way of life, by creating and curating functional and beautiful lifestyle products using sustainable, raw materials and processes, by working with communities and artisans that respect fair trade, craft, hand-made and planet kind practice.

The boutique is based in a beautiful heritage landmark building that is often referred to as a hidden gem, as such they found passing trade often did not know where to find them. They required a distinct, stylish, minimal and modern brand identity that could appeal equally to both the local market and global community, along with a brand guide, signage design for manufacturing and print. The logo had to be embeddable on web and social media as well as translate to hard copy production, for leaflets, tote bags, packaging and stamps.