Inside Museums

Graphic Design and Rotoscope animation for broadcast | TV Art Direction, Brand Design and Title Sequence

A documentary series for BBC World News exploring the ways modern museums tell the stories of their culture, their heritage and the contemporary artists, architects, designers and curators who are building and filling these museums. 

Working in close collaboration with the documentary director we developed art direction that is used throughout the film, including typographic styling, graphic design, palette and layouts for use on assets such as astons and captions. Art direction templates were provided to the production company for them to use across multiple assets, maximising their budgets and editing timescales.

We created an opening title using rotoscoped animation that incorporated filmed footage of the documentary presenter. The design style was kept minimal, modern and fitting to audiences familiar with contemporary art and galleries.

As the series developed we created bespoke title updates reflecting the museum and country being visited in each film, and creating animated explainers such as location maps that helped in contextualising stories to geography and development over time; helping showcase the global development of museums into more inclusive and immersive places.

Istanbul Modern, Orientalism and Museum of Islamic Art, Doha make up the first three docs in the series and each film graphics and animation package is shared below, illustrating the adaptation of the art direction ad design across the different locations and contributors.