Make It At Market | Series Branding, Graphics and Animation

Branding, Graphic Design and Animation for broadcast | Art Direction, Brand Design and Title Sequence Graphic Assets and Craft Object animation

We provided branding design, art direction and graphic design for branding and craft object animation delivering a suite of ready to use products suitable for international broadcast on BBC, web, social media marketing and communication post and screening and streaming libraries. 

Art direction and graphic design for branding was applied to a number of craft items, such as stone plinths and wooden boards, through a variety of craft mediums such as carving and printing. Typographic and graphic elements designed for the series were applied to astons, chapter headings and bumpers.

This brand new series was anticipated to appeal to prestige TV audiences and attract young audiences with an interest in traditional skills, artisanal practices, hand made goods, arts and hobbies. The design tone incorporated Arts and Crafts movement elements, stained glass and print making inspired graphic treatments, combining traditional aesthetic with contemporary techniques and applications.

Contributors were taken on a mentoring journey from hobbyist crafter towards professional practice and business running; nurtured and advised by seasoned professionals in the same field.

Series one engagement was a great success with season two developed shortly afterwards. For both series we created graphic and animation treatments that helped reveal the practitioners Volume piece and Favourite piece with the series’ branding continued from series one throughout broadcast, streaming and marketing content.

Animated sequences below shown courtesy of Flabbergast TV.