Love Makes You Family
3D animation | Marketing and Branding Campaign
A multi-character and multi-environment micro animation and accompanying promotional edits designed to promote diversity and inclusion within training, communications and marketing activities for third sector organisation Scottish Families Affected by Alcohol and Drugs.
We determined an art and animation style that would work well for both communications and marketing that was sensitive to the subject matter and had a visual dynamic that would be appealing and attractive to new clients.
We used a bright, cheerful and high contrast palette, along with sculptural character forms that took on a stylised appearance and set this within familiar domestic settings and placed these elements into a world environment based upon machine and automated mechanics. We wanted to show that there are many facets that make up what we can perceive to be an everyday scenario and that there are many moving parts to each individual situation.
To ensure greater inclusivity we incorporated custom captions that work seamlessly alongside the animation’s voice over and music.
“The animation exceeded our expectations of what could be achieved, helping us to explain complex issues in a more accessible and engaging way.
It has been particularly useful for us when reaching out to with new organisations and in and building good partnerships.
Having a resource which is so visual, engaging and thought-provoking is a great way for us to start conversations.”
This project has made it to the finals of the Scottish Design Awards 2021 in the Design For Good Category.
