Beechgrove Garden | Series Branding Refresh
Graphic Design and Rotoscope animation for broadcast | TV Art Direction, Brand Design and Title Sequence
We provided Art direction for brand refresh, graphic design, rotoscoping animation and film editing working to a remix of the series’ iconic title music, delivering a suite of ready to use products suitable for international broadcast on BBC, web, social media marketing and communication post and screening and streaming libraries.
Art direction was carried through to additional graphic and animated elements such as ad breakers, bumpers and astons creating a cohesive and consistent brand presence that evoked a bolder and brighter presentation that appealed to the well established filming tone and the series much loved prestige aesthetic whilst attracting and increasing engagement from new audiences