Trad TV  | 3D Photoreal Brand Idents

3D modelling, animation, editing and compositing | TV Art Direction, Brand Design and Title Sequence

We worked with Trad TV, an online broadcaster of traditional Scottish, Gaelic and Celtic cultural content, to identify their brand’s essential attributes and select imagery, forms, materials and motions that exemplified these qualities. We created environmental aesthetics and developed micro narratives that were specifically suited to their audiences and the content that they produce.

Using a photoreal style we modelled and designed a new 3D logotype and developed three distinct styles for their preferred media, including a dynamic 4 second long sting animation for broadcast transitions and bookending, an 8 second long looping animation for social media and a 12 second long story-based animation that illustrated their audience’s experience.

For Trad TVs brand we used natural and authentic materials, environments influenced by traditional music and instruments and elements of the natural world as experienced in Scotland.