Inside Museums is a documentary series for BBC World News, exploring how modern museums tell the stories of their culture and heritage. Each episode spotlights the artists, architects, designers, and curators shaping these institutions and their evolving role in contemporary society.

Working closely with the documentary director, SUUM Studio developed a cohesive art direction framework applied across the series. This included typographic styling, graphic design, and animated assets, ensuring a consistent, visually engaging aesthetic tailored to an audience familiar with contemporary art and design.

For the series opening titles, we created a rotoscoped animation integrating filmed footage of the presenter. The style was kept minimalist and modern, aligning with the series' refined visual identity.

As the series evolved, we delivered bespoke animated titles that reflected each museum and location, along with animated explainer sequences such as location maps. These elements helped contextualize each story geographically and chronologically, reinforcing the global evolution of museums as inclusive, immersive spaces.

SUUM Studio’s modular design approach allowed the production company to seamlessly apply our templates across multiple assets, optimizing budgets and editing workflows. The result was a highly adaptable, visually striking graphics package that elevated the storytelling while maintaining efficiency across production.

The first three documentaries in the series—Istanbul Modern, Orientalism, and Museum of Islamic Art, Doha—showcase the evolution of our art direction and animation across diverse cultural landscapes.