SUUM Studio worked with Arthendas, a premium curry sauce brand, to create a bold, engaging visual identity and brand voice that reflects their passion for quality, craftsmanship, and vibrant flavours. Our work spanned brand messaging, graphic design, and website development, ensuring a seamless digital experience that resonates with food lovers and culinary enthusiasts.

Brand Voice & Messaging

We developed a clear and compelling brand voice that communicates authenticity, passion, and expertise. Arthendas' messaging invites customers to explore bold flavours, elevate everyday meals, and experience the richness of handcrafted sauces.

Visual Identity & Graphic Design

Our design approach balanced modern minimalism with dynamic, flavour-rich aesthetics, using high-quality imagery, clean typography, and an intuitive layout to showcase Arthendas’ unique product range. We designed adaptable imagery for web and as digital assets, reinforcing a consistent and recognisable brand presence across all platforms.

Website & Digital Experience

We crafted a visually engaging, SEO-optimised website, ensuring a seamless user journey from discovery to purchase. Features include:

• High-impact product visuals that highlight the vibrancy and texture of each sauce.

• Refined UX/UI design, making it easy for customers to explore, learn, and shop effortlessly.

• SEO-driven content to enhance visibility and reach food lovers seeking premium curry sauces.

Visit the website here