SUUM Studio partnered with Trad TV, a leading broadcaster of Scottish, Gaelic, and Celtic cultural content, to craft a visually striking brand identity that captures the essence of traditional music, heritage, and storytelling.

Using a photorealistic 3D approach, we designed a new logotype and environmental aesthetics, incorporating materials and forms inspired by Scottish landscapes, folk traditions, and handcrafted musical instruments. Our team developed three distinct animated idents tailored to Trad TV’s digital platforms:

• A 4-second brand sting for broadcast transitions and bookending, creating a dynamic visual signature.

• An 8-second looping animation for social media and digital branding, maintaining engagement across platforms.

• A 12-second narrative-driven ident, designed to immerse audiences in the experience of Scottish cultural storytelling.

By combining natural textures, cinematic lighting, and high-fidelity animation, we created a brand identity that feels authentic, evocative, and deeply rooted in Scotland’s artistic heritage.

“SUUM Studio captured the spirit and soul of our brand wonderfully. The result was beautiful, enticing, and full of character.”
— Director, Trad TV