For Channel 4’s 50 Years of Mr. Men with Matt Lucas, SUUM Studio crafted a series of bespoke animated sequences that paid homage to the beloved Mr. Men and Little Miss legacy. Working closely with Sanrio and Tern TV, we developed an authentic visual style that seamlessly blended with the brand’s iconic design language while adding a fresh, celebratory twist.

Our title sequence animation transformed typography into playful, character-inspired designs, bringing the classic figures to life in a dynamic, joyful introduction. To announce the five new Mr. Men and Little Miss characters, we animated a vibrant party scene, celebrating their arrival alongside the series’ most beloved figures. For the final sequence, we reimagined a Zoom-style video chat, where host Matt Lucas hilariously interacted with classic characters in a lively, animated interview.

Staying true to Terry Ward’s original Mr. Men animations, we ensured that our work reflected the charm, movement, and playful energy of the brand. Using classic patterns, typography, and dynamic character compositions, our animations honored 50 years of storytelling while embracing the excitement of its next chapter.