For BBC’s Beechgrove Garden, SUUM Studio delivered a bold, contemporary brand refresh, blending graphic design, rotoscope animation, and editorial motion design to reinvigorate the series’ visual identity.

Working with a remixed version of the show’s iconic theme, we developed a cohesive graphics package for broadcast, streaming, and digital marketing. Our art direction and motion design carried through title sequences, ad breakers, bumpers, and astons, creating a seamless, high-quality brand presence.

By balancing the heritage and prestige aesthetic of Beechgrove with a modern, dynamic approach, our work enhanced the series’ visual storytelling, appealing to both longtime fans and new audiences, increasing engagement across platforms.