Gallery 3 — suum.studio

Idents and Explainers
2D | 3D | Live Footage | Multimedia

What are Idents

Idents are short form design assets that form part of an identity for a brand, a station, a series or a slate of work. They are used to share a lot of information quickly usually in motions, as breakers or interstitials, situating viewers within a style or context and grounding your brand throughout a long period of media or broadcast.

What are Explainers

Explainers breakdown and identify key parts of a process, service or journey and increase accessibility and understanding of that process in order to increase engagement and buy-in. They can be used online, on web, on socials and as part of in-person workshops and presentations. Once made they can be edited into short form versions for marketing and branding campaigns and still images can be used for print and editorial.

Investment and Return

The same qualities that elevate a great product to excellence are the very qualities that underscore the importance of investing in exceptional visualisation:

offers a compelling value proposition
addresses tangible production and messaging challenges
visually accessible for to your audience
easily adapts to web, socials, print and editorial application

Benefits of Idents and Explainers

Seamless integration across your presentation, digital marketing and communication campaigns
Savvy and enduring investment for your marketing strategy
Elevate your brand and captivate your target audience

“SUUM worked hard to get to the heart of our organisation to understand what we do and more importantly, why we do it. They created something that was unique to us, the attention to detail was incredibly impressive. The final product is something we are very proud of and showcases our organisation appropriately and dynamically. It was a pleasure to work with SUUM and we would highly recommend them to others.”

— North London Hospice